+++SD: 7 articles on Mark.

[Boris]

Dears, please help to find full pdf's for the articles below:
1) K. Bagwell, M. Armstrong, R. Porter. Handbook of Industrial Organization. Chapter 28 The Economic Analysis of Advertising. Volume 3, 2007, Pages 1701–1844

DOI:

http://dx.doi.org/10.1016/S1573-448X(06)03028-7

2) Peter J. Danaher, a, Roland T. Rustb. Theory and methodology. Determining the optimal return on investment for an advertising campaign. European Journal of Operational Research. Volume 95, Issue 3, 1996, Pages 511–521

DOI:

http://dx.doi.org/10.1016/0377-2217(95)00319-3

3) Greg M Allenby, James L Ginter. International Journal of Research in Marketing. The effects of in-store displays and feature advertising on consideration sets. Volume 12, Issue 1, 1995, Pages 67–80

DOI:

http://dx.doi.org/10.1016/0167-8116(95)00006-N

4) Els Breugelmansa, Katia Campob, Effectiveness of In-Store Displays in a Virtual Store Environment. Journal of Retailing, Volume 87, Issue 1, 2011, Pages 75–89

DOI:

http://dx.doi.org/10.1016/j.jretai.2010.09.003

5) Jungmi Oha, Susan S. Fioritob, , Hira Choc, Charles F. Hofackerd. Effects of design factors on store image and expectation of merchandise quality in web-based stores. Journal of Retailing and Consumer Services. Volume 15, Issue 4, 2008, Pages 237–249

DOI:

http://dx.doi.org/10.1016/j.jretconser.2007.03.004

6) Jens Nordfält, Fredrik Lange, In-store demonstrations as a promotion tool. Journal of Retailing and Consumer Services, 2012, In Press, Corrected Proof

DOI:

http://dx.doi.org/10.1016/j.jretconser.2012.08.005

7) Nabil Y. Razzouka, Victoria Seitz, , Vijay Kumar, The impact of perceived display completeness/incompleteness on shoppers’ in-store selection of merchandise: an empirical study.Journal of Retailing and Consumer Services. Volume 9, Issue 1, January 2001, Pages 31–35

DOI:

http://dx.doi.org/10.1016/S0969-6989(01)00008-X

Best regards,
Boris

[menelimenele]

all in one

[Boris]

Thank you!!!